SEO stands for search engine optimization. SEO practitioners optimize websites, web pages and content for the purposes of ranking higher in search engines, like Google.
How do search engines work?
The ultimate goal of any search engine is to make searchers happy with the results they find.To achieve this, search engines need to find the best pages. And serve them as the top search results.
Google uses the following stages to find and rank content:
Step 1- Crawling
Step 2- Indexing
Step 3- Ranking
What is Crawling ?
In the context of SEO, crawling is the process in which search engine bots (also known as web crawlers or spiders) systematically discover content on a website
What is indexing ?
Store and organize the content found during the crawling process. Once a page is in the index, it’s in the running to be displayed as a result to relevant queries.
What is Ranking ?
Provide the pieces of content that will best answer a searcher's query, which means that results are ordered by most relevant to least relevant.